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Nation Branding in Modern History

2018-08-24 History
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Release : 2018-08-24
Genre : History
Kind : eBook
Book Rating : 233/5 ( reviews)

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Book Synopsis Nation Branding in Modern History by : Carolin Viktorin

Download or read book Nation Branding in Modern History written by Carolin Viktorin. This book was released on 2018-08-24. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Nation Branding in Modern History

2018-08-24 History
Download Nation Branding in Modern History PDF Online Free

Author :
Release : 2018-08-24
Genre : History
Kind : eBook
Book Rating : 249/5 ( reviews)

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Book Synopsis Nation Branding in Modern History by : Carolin Viktorin

Download or read book Nation Branding in Modern History written by Carolin Viktorin. This book was released on 2018-08-24. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Nation Brand, the Journal of Nation Branding

2015-08-14 Business & Economics
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Release : 2015-08-14
Genre : Business & Economics
Kind : eBook
Book Rating : 269/5 ( reviews)

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Book Synopsis Nation Brand, the Journal of Nation Branding by : Tracy Steen Ph. D.

Download or read book Nation Brand, the Journal of Nation Branding written by Tracy Steen Ph. D.. This book was released on 2015-08-14. Available in PDF, EPUB and Kindle. Book excerpt: The guiding mission of Nation Brand is to illuminate the everyday interactions that shape how nations are perceived. Nation Brand is an interactive journal that incorporates feedback and content from readers. Nation Brand was inspired by Wharton Professor David Reibstein's philosophy that nations, like products, have images or brands. The brand of a nation is a source of influence, even as it is itself subjected to many influences. Although this web of influence is necessarily complex, in one sense it is simple: Nations are branded by people and through people. Through editorial content and submissions from readers around the world, Nation Brand unpacks the myriad ways in which people brand nations through their communications. In a practical sense, Nation Brand is a communications guide. Useful information and tips are included to help readers become more effective in their interpersonal communications, intentional and unintentional. Nation Brand also seeks to help readers become more conscious of how various nations are currently being branded and how they have been branded in the past. Nation Brand will review strategies for nation branding, both historical and current. Although the subject of nation branding is serious and vital to the well-being of the people associated with a nation, this publication is written as a practical user's guide. Articles and reviews are brief, to-the-point, and focused on immediate application. The importance of listening well and listening often will be a recurring theme in Nation Brand. In every section of every issue, editors Tracy Steen, Ph.D., and Tom Lincoln will invite input. Please email or text ideas and submissions to [email protected] or (215) 205-5481. As communications in various forms shape our perceptions of the world, the brand of a nation is inexorably formed or altered. The process is active, multi-faceted, vibrant, and ultimately galvanizing. Nation Brand will cover it all.

Research Companion to Language and Country Branding

2020-11-16 Foreign Language Study
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Release : 2020-11-16
Genre : Foreign Language Study
Kind : eBook
Book Rating : 32X/5 ( reviews)

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Book Synopsis Research Companion to Language and Country Branding by : Irene Theodoropoulou

Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou. This book was released on 2020-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Brand New Justice

2006-08-11 Business & Economics
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Release : 2006-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 078/5 ( reviews)

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Book Synopsis Brand New Justice by : Simon Anholt

Download or read book Brand New Justice written by Simon Anholt. This book was released on 2006-08-11. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

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