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Research Companion to Language and Country Branding

2020-11-16 Foreign Language Study
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Release : 2020-11-16
Genre : Foreign Language Study
Kind : eBook
Book Rating : 32X/5 ( reviews)

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Book Synopsis Research Companion to Language and Country Branding by : Irene Theodoropoulou

Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou. This book was released on 2020-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Branding "nation Brand"

2007 Branding (Marketing)
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Release : 2007
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 021/5 ( reviews)

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Book Synopsis Branding "nation Brand" by : Sounthaly Outhavong

Download or read book Branding "nation Brand" written by Sounthaly Outhavong. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: A review of the literature shows that there is much room for growth on nation brand research. For example, contemporary empirical research on national character is limited in that the research tends to incorporate human personality traits to define the brand or character of countries. Since the research tradition in national character roots itself in the early to mid-20th century around the same time that human personality research is beginning to flourish, there is no surprise for the influence of using human personality traits to describe nations. Unfortunately, a nation brand is more complex than what can be explained by human personality traits. Another example of limitations in the literature are the many case studies of branding nations that do not provide sufficient empirical methods to analyze the nation brands. Contributing to this problem is the lack of consistent usage of a standard term to refer to the concept of a nation brand.

Nation Branding in Europe

2021-07-26 Business & Economics
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Release : 2021-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 22X/5 ( reviews)

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Book Synopsis Nation Branding in Europe by : João Freire

Download or read book Nation Branding in Europe written by João Freire. This book was released on 2021-07-26. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

Brands and Branding

2009-04-01 Business & Economics
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Release : 2009-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 505/5 ( reviews)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton. This book was released on 2009-04-01. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

English as a Global Language

2012-03-29 Foreign Language Study
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Release : 2012-03-29
Genre : Foreign Language Study
Kind : eBook
Book Rating : 806/5 ( reviews)

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Book Synopsis English as a Global Language by : David Crystal

Download or read book English as a Global Language written by David Crystal. This book was released on 2012-03-29. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

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