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Museum Marketing and Strategy

2016-08-25 Business & Economics
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Release : 2016-08-25
Genre : Business & Economics
Kind : eBook
Book Rating : 748/5 ( reviews)

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Book Synopsis Museum Marketing and Strategy by : Neil G. Kotler

Download or read book Museum Marketing and Strategy written by Neil G. Kotler. This book was released on 2016-08-25. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Museum Marketing

2009-11-04 Business & Economics
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Release : 2009-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 433/5 ( reviews)

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Book Synopsis Museum Marketing by : Ruth Rentschler

Download or read book Museum Marketing written by Ruth Rentschler. This book was released on 2009-11-04. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Museum Strategy and Marketing

1998-05-08 Business & Economics
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Release : 1998-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Museum Strategy and Marketing by : Neil G. Kotler

Download or read book Museum Strategy and Marketing written by Neil G. Kotler. This book was released on 1998-05-08. Available in PDF, EPUB and Kindle. Book excerpt: This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.

Marketing on a Shoestring Budget

2016-04-08 Business & Economics
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Release : 2016-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 520/5 ( reviews)

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Book Synopsis Marketing on a Shoestring Budget by : Deborah Pitel

Download or read book Marketing on a Shoestring Budget written by Deborah Pitel. This book was released on 2016-04-08. Available in PDF, EPUB and Kindle. Book excerpt: Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

The Museum Marketing Handbook

1994 Marketing
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Release : 1994
Genre : Marketing
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis The Museum Marketing Handbook by : Sue Runyard

Download or read book The Museum Marketing Handbook written by Sue Runyard. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum.

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