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The Museum Marketing Handbook

1994 Marketing
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Release : 1994
Genre : Marketing
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis The Museum Marketing Handbook by : Sue Runyard

Download or read book The Museum Marketing Handbook written by Sue Runyard. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum.

Museum Marketing

2009-11-04 Business & Economics
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Release : 2009-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 425/5 ( reviews)

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Book Synopsis Museum Marketing by : Ruth Rentschler

Download or read book Museum Marketing written by Ruth Rentschler. This book was released on 2009-11-04. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Marketing the Museum

1997 Museums
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Release : 1997
Genre : Museums
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing the Museum by : Fiona McLean

Download or read book Marketing the Museum written by Fiona McLean. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt:

Membership Marketing in the Digital Age

2015-12-03 Business & Economics
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Release : 2015-12-03
Genre : Business & Economics
Kind : eBook
Book Rating : 825/5 ( reviews)

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Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich

Download or read book Membership Marketing in the Digital Age written by Patricia Rich. This book was released on 2015-12-03. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

1999 Art
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Release : 1999
Genre : Art
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by : Sue Runyard

Download or read book The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions written by Sue Runyard. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. This text covers various aspects of marketing and PR in a museum/gallery context.

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