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Author : 陳玉兒
Release : 2014
Genre :
Kind : eBook
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Book Synopsis Multilevel Antecedents of Brand Commitment : Implications for Brand Citizenship Behavior by : 陳玉兒
Download or read book Multilevel Antecedents of Brand Commitment : Implications for Brand Citizenship Behavior written by 陳玉兒. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew S. Porricelli
Release : 2013
Genre :
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Book Synopsis The Antecedents and Consequences of Brand Citizenship Behavior by : Matthew S. Porricelli
Download or read book The Antecedents and Consequences of Brand Citizenship Behavior written by Matthew S. Porricelli. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examines the antecedents and consequences of a fairly new construct in academic literature termed brand citizenship behavior. Constructs explored in the proposed model include brand identity, brand communication, internal marketing, brand pride, brand commitment, intention to stay and job satisfaction. A sample of 241 associates was surveyed at a large retail organization and key demographic variables were captured. Results indicate a causal relationship between internal marketing and brand citizenship behavior as well brand pride. While a causal link between brand citizenship behavior and brand commitment was not supported overall, permutations indicate causality among part time associates. Brand pride was found to mediate the relationship between brand citizenship behavior and brand commitment.
Author : Muhammad Waseem Bari
Release : 2023-04-06
Genre : Science
Kind : eBook
Book Rating : 567/5 ( reviews)
Book Synopsis Antecedents and consequences of employee based brand equity by : Muhammad Waseem Bari
Download or read book Antecedents and consequences of employee based brand equity written by Muhammad Waseem Bari. This book was released on 2023-04-06. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hasnizam Shaari
Release : 2012
Genre :
Kind : eBook
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Book Synopsis Does Employees' Brand Knowledge Influence Their Brand Citizenship Behavior? by : Hasnizam Shaari
Download or read book Does Employees' Brand Knowledge Influence Their Brand Citizenship Behavior? written by Hasnizam Shaari. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annika Hahn
Release : 2017
Genre :
Kind : eBook
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Book Synopsis Examining Antecedents of Brand Citizenship Behaviour by : Annika Hahn
Download or read book Examining Antecedents of Brand Citizenship Behaviour written by Annika Hahn. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:
