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Author : Annika Hahn
Release : 2017
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Examining Antecedents of Brand Citizenship Behaviour by : Annika Hahn
Download or read book Examining Antecedents of Brand Citizenship Behaviour written by Annika Hahn. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew S. Porricelli
Release : 2013
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Antecedents and Consequences of Brand Citizenship Behavior by : Matthew S. Porricelli
Download or read book The Antecedents and Consequences of Brand Citizenship Behavior written by Matthew S. Porricelli. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examines the antecedents and consequences of a fairly new construct in academic literature termed brand citizenship behavior. Constructs explored in the proposed model include brand identity, brand communication, internal marketing, brand pride, brand commitment, intention to stay and job satisfaction. A sample of 241 associates was surveyed at a large retail organization and key demographic variables were captured. Results indicate a causal relationship between internal marketing and brand citizenship behavior as well brand pride. While a causal link between brand citizenship behavior and brand commitment was not supported overall, permutations indicate causality among part time associates. Brand pride was found to mediate the relationship between brand citizenship behavior and brand commitment.
Author : Dennis W. Organ
Release : 2005-06-15
Genre : Business & Economics
Kind : eBook
Book Rating : 629/5 ( reviews)
Book Synopsis Organizational Citizenship Behavior by : Dennis W. Organ
Download or read book Organizational Citizenship Behavior written by Dennis W. Organ. This book was released on 2005-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Citizenship Behavior: Its Nature, Antecedents, and Consequences examines the vast amount of work that has been done on organizational citizenship behavior (OCB) in recent years as it has increasingly evoked interest among researchers in organizational psychology. No doubt some of this interest can be attributed to the long-held intuitive sense that job satisfaction matters. Authors Dennis W. Organ, Philip M. Podsakoff, and Scott B. MacKenzie offer conceptual insight as they build upon the various works that have been done on the subject and seek to update the record about OCB. Key Features: Explores how OCB translates into objective measures of efficiency, profitability, customer satisfaction, and other criteria of organizational functioning Examines how important OCB is in other societal cultures and correlates findings from North American studies Addresses the relative importance of individual personality as a factor in determining OCB OCB has become a foundation for concepts in Organizational Studies. This book provides an all-encompassing resource for students, scholars, and practitioners looking for a comprehensive understanding on this key topic. It is an excellent textbook for advanced undergraduate and graduate students studying organizational behavior or organizational psychology in courses such as Strategic Human Resource Management, Measurement of Work Performance; Behavioral Organization Theory; and Social Psychology of Organizations.
Author : Muhammad Waseem Bari
Release : 2023-04-06
Genre : Science
Kind : eBook
Book Rating : 567/5 ( reviews)
Book Synopsis Antecedents and consequences of employee based brand equity by : Muhammad Waseem Bari
Download or read book Antecedents and consequences of employee based brand equity written by Muhammad Waseem Bari. This book was released on 2023-04-06. Available in PDF, EPUB and Kindle. Book excerpt:
Author : 陳玉兒
Release : 2014
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Multilevel Antecedents of Brand Commitment : Implications for Brand Citizenship Behavior by : 陳玉兒
Download or read book Multilevel Antecedents of Brand Commitment : Implications for Brand Citizenship Behavior written by 陳玉兒. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:
