Author : Christian Zeidler
Release : 2009-09-02
Genre : Business & Economics
Kind : eBook
Book Rating : 012/5 ( reviews)
Book Synopsis Mobile Support in Customer Loyalty Management by : Christian Zeidler
Download or read book Mobile Support in Customer Loyalty Management written by Christian Zeidler. This book was released on 2009-09-02. Available in PDF, EPUB and Kindle. Book excerpt: Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.