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Increasing Customer Loyalty via Mobile Customer Relationship Management

2002-08-01 Business & Economics
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Release : 2002-08-01
Genre : Business & Economics
Kind : eBook
Book Rating : 899/5 ( reviews)

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Book Synopsis Increasing Customer Loyalty via Mobile Customer Relationship Management by : Silke Freitag

Download or read book Increasing Customer Loyalty via Mobile Customer Relationship Management written by Silke Freitag. This book was released on 2002-08-01. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world. Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to improve the relations to their customers by using new business technologies enabling them to differentiate themselves from the competition in offering personalized services especially tailored to their customers needs. This thesis will concentrate on the opportunities that Customer Relationship Management offers in the wireless world. Mobile applications and instruments that enable companies to create more loyalty among their customers will be pointed out while special focus is laid on SMS-Marketing. A few examples of companies who have been successfully applying wireless marketing will be given. Furthermore, part of this thesis was to carry out an online survey during which a number of people were interviewed about their experience with mobile services and their willingness to accept wireless marketing. The survey results provided a basis upon which the acceptance of possible marketing strategies, designed to increase customer loyalty, could be judged. Inhaltsverzeichnis:Table of Contents: AbbreviationsIII FiguresIV 1.Introduction1 1.1Problem statement2 1.2Limitation of research topic3 1.3Research procedure4 2.M-Business: Anywhere Anytime Access 5 2.1Definition of M-Business5 2.2Mobile network technology6 2.2.1GSM6 2.2.2GPRS7 2.2.3HSCSD8 2.2.4UMTS8 2.3Service technology9 2.3.1WAP9 2.3.2Bluetooth10 2.3.3Short Messaging Service (SMS)11 2.4iMode as an alternative to WAP11 2.5Mobile payment solutions14 2.5.1Paybox14 2.5.2Mobilpay16 2.5.3Payitmobile solution17 3.Mobile Customer Relationship Management - Key Functions and Definitions18 3.1Definition of Customer Relationship Management18 3.2CRM - A customer-oriented organizational process19 3.3Benefit of CRM22 3.3.1Improvement of image23 3.3.2Improvement of efficiency24 3.3.3Acquisition of new customers24 3.3.4Customer bonding25 3.4Customer Lifetime Value - A means to measure the success of CRM26 3.5CRM in the wireless world29 3.6Fields of application31 3.7Objectives of Mobile Customer Relationship Management32 4.M-CRM as a [...]

Managing Customer Experience and Relationships

2016-11-14 Business & Economics
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Release : 2016-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 258/5 ( reviews)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers. This book was released on 2016-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

Customer Relationship Management

2017-08-25 Business & Economics
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Release : 2017-08-25
Genre : Business & Economics
Kind : eBook
Book Rating : 316/5 ( reviews)

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Book Synopsis Customer Relationship Management by : 50minutes,

Download or read book Customer Relationship Management written by 50minutes,. This book was released on 2017-08-25. Available in PDF, EPUB and Kindle. Book excerpt: Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition. In 50 minutes you will be able to: • Understand the wide range of tools and techniques used in customer relationship management • Tailor your communications to your customers’ needs and expectations • Evaluate the success of your CRM strategy based on a number of key performance indicators ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Secret to winning customers: The path to strong relationships and sustainable sales

Business & Economics
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Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Secret to winning customers: The path to strong relationships and sustainable sales by : SatapolCEO

Download or read book Secret to winning customers: The path to strong relationships and sustainable sales written by SatapolCEO. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some businesses manage to attract and retain customers effortlessly while others struggle to find new ones constantly? The secret to business success doesn't lie solely in having great products or services but in the ability to build and maintain strong relationships with customers. The book "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" will guide you through the strategies and methods that will help you create strong and lasting relationships with your customers. From analyzing customer behavior, utilizing technology to enhance relationships, to developing a customer-centric workforce, this book covers it all in a detailed and clear manner, ready for you to apply directly to your business. What you'll learn: How to create an outstanding and memorable first impression Techniques for following up and improving customer service to increase satisfaction Utilizing CRM systems and other technologies to build solid relationships Tips for organizing customer engagement activities Building a sustainable and distinctive brand Planning and managing projects to enhance customer relationships efficiently Why is this book essential for you? In an era of intense business competition, retaining existing customers and attracting new loyal ones is a significant challenge. This book is the perfect guide for business owners, executives, and anyone looking to enhance their ability to build customer relationships. Regardless of your industry, this book will help you understand the importance of customer relationships and how to build sustainable relationships that boost sales effectively. Questions you should ask yourself: Do you want to increase sales and keep your customers loyal to your business for longer? Do you want to create a lasting impression on your customers? Are you ready to learn practical techniques and strategies for building strong customer relationships? If your answer is "Yes," then "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" is the book you must not miss. Prepare to transform and elevate your business to sustainable success with us!

Diverse Methods in Customer Relationship Marketing and Management

2018-05-25 Business & Economics
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Release : 2018-05-25
Genre : Business & Economics
Kind : eBook
Book Rating : 206/5 ( reviews)

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Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In. This book was released on 2018-05-25. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

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