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Media Perspectives for the 21st Century

2011-03-17 Performing Arts
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Release : 2011-03-17
Genre : Performing Arts
Kind : eBook
Book Rating : 758/5 ( reviews)

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Book Synopsis Media Perspectives for the 21st Century by : Stylianos Papathanassopoulos

Download or read book Media Perspectives for the 21st Century written by Stylianos Papathanassopoulos. This book was released on 2011-03-17. Available in PDF, EPUB and Kindle. Book excerpt: Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.

Media Perspectives for the 21st Century

2011-03-17 Computers
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Release : 2011-03-17
Genre : Computers
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Media Perspectives for the 21st Century by : Stylianos Papathanassopoulos

Download or read book Media Perspectives for the 21st Century written by Stylianos Papathanassopoulos. This book was released on 2011-03-17. Available in PDF, EPUB and Kindle. Book excerpt: Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.

Social Media in the 21st Century

2021 Social Science
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Release : 2021
Genre : Social Science
Kind : eBook
Book Rating : 263/5 ( reviews)

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Book Synopsis Social Media in the 21st Century by : Walter J. Kahn

Download or read book Social Media in the 21st Century written by Walter J. Kahn. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: "There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model"--

Media and Audiences

2003-12-16 Social Science
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Release : 2003-12-16
Genre : Social Science
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Media and Audiences by : Karen Ross

Download or read book Media and Audiences written by Karen Ross. This book was released on 2003-12-16. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Mediating the Message in the 21st Century

2014 Content analysis (Communication)
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Release : 2014
Genre : Content analysis (Communication)
Kind : eBook
Book Rating : 145/5 ( reviews)

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Book Synopsis Mediating the Message in the 21st Century by : Pamela J. Shoemaker

Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.

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