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Mediating the Message in the 21st Century

2013-10-30 History
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Release : 2013-10-30
Genre : History
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Mediating the Message in the 21st Century by : Pamela J. Shoemaker

Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker. This book was released on 2013-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Mediating the Message in the 21st Century

2013-10-30 Social Science
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Release : 2013-10-30
Genre : Social Science
Kind : eBook
Book Rating : 284/5 ( reviews)

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Book Synopsis Mediating the Message in the 21st Century by : Pamela J. Shoemaker

Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker. This book was released on 2013-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Mediating the Message

1991 Language Arts & Disciplines
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Release : 1991
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Mediating the Message by : Pamela J. Shoemaker

Download or read book Mediating the Message written by Pamela J. Shoemaker. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt:

Gatekeeping Theory

2009-09-10 Social Science
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Release : 2009-09-10
Genre : Social Science
Kind : eBook
Book Rating : 599/5 ( reviews)

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Book Synopsis Gatekeeping Theory by : Pamela J. Shoemaker

Download or read book Gatekeeping Theory written by Pamela J. Shoemaker. This book was released on 2009-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Gatekeeping is one of the media’s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience’s view of the world, and illustrates what is at stake in the process.

21st Century Communication: A Reference Handbook

2009-05-15 Business & Economics
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Release : 2009-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 309/5 ( reviews)

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Book Synopsis 21st Century Communication: A Reference Handbook by : William F. Eadie

Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie. This book was released on 2009-05-15. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

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