Media Management Matters

2020-03-13 Business & Economics

Author : Ulrike Rohn
Release : 2020-03-13
Genre : Business & Economics
Kind : eBook
Book Rating : 419/5 ( reviews)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn. This book was released on 2020-03-13. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

The Social Media Management Handbook

2011-01-04 Business & Economics

Author : Robert Wollan
Release : 2011-01-04
Genre : Business & Economics
Kind : eBook
Book Rating : 245/5 ( reviews)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan. This book was released on 2011-01-04. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Media Speaks Management Matters

2011 Education

Author : Debanjan Banerjee
Release : 2011
Genre : Education
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Media Speaks Management Matters by : Debanjan Banerjee

Download or read book Media Speaks Management Matters written by Debanjan Banerjee. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Social Media Management

2020-12-21 Business & Economics

Author : Karen E. Sutherland
Release : 2020-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 584/5 ( reviews)

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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland. This book was released on 2020-12-21. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Media Product Portfolios

2014-04-08 Business & Economics

Author : Robert G. Picard
Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 340/5 ( reviews)

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Book Synopsis Media Product Portfolios by : Robert G. Picard

Download or read book Media Product Portfolios written by Robert G. Picard. This book was released on 2014-04-08. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

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Media Management Matters

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