Media Product Portfolios

2014-04-08 Business & Economics

Author : Robert G. Picard
Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 332/5 ( reviews)

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Book Synopsis Media Product Portfolios by : Robert G. Picard

Download or read book Media Product Portfolios written by Robert G. Picard. This book was released on 2014-04-08. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

Media Product Portfolios

2014-04-08 Business & Economics

Author : Robert G. Picard
Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 340/5 ( reviews)

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Book Synopsis Media Product Portfolios by : Robert G. Picard

Portfolios that Sell

2003 Art portfolios

Author : Selina Oppenheim
Release : 2003
Genre : Art portfolios
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Portfolios that Sell by : Selina Oppenheim

Download or read book Portfolios that Sell written by Selina Oppenheim. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio

Graphic Design Portfolio Strategies for Print and Digital Media

2010 Art portfolios

Author : Robert Rowe
Release : 2010
Genre : Art portfolios
Kind : eBook
Book Rating : 313/5 ( reviews)

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Book Synopsis Graphic Design Portfolio Strategies for Print and Digital Media by : Robert Rowe

Download or read book Graphic Design Portfolio Strategies for Print and Digital Media written by Robert Rowe. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.

TradeStream Your Way to Profits

2011-01-13 Business & Economics

Author : Zack Miller
Release : 2011-01-13
Genre : Business & Economics
Kind : eBook
Book Rating : 110/5 ( reviews)

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Book Synopsis TradeStream Your Way to Profits by : Zack Miller

Download or read book TradeStream Your Way to Profits written by Zack Miller. This book was released on 2011-01-13. Available in PDF, EPUB and Kindle. Book excerpt: An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.

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