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Media Gratifications Research

1985-09 Language Arts & Disciplines
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Release : 1985-09
Genre : Language Arts & Disciplines
Kind : eBook
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Book Synopsis Media Gratifications Research by : Karl Erik Rosengren

Download or read book Media Gratifications Research written by Karl Erik Rosengren. This book was released on 1985-09. Available in PDF, EPUB and Kindle. Book excerpt: Research into media uses and gratifications has continued at an accelerating pace since the landmark volume, The Uses of Mass Communications (SAGE 1974). The present volume, Media Gratifications Research, contains the current work and ideas of the most innovative researchers in this important field. These outstanding contributors provide a variety of perspectives on a broad range of issues. Their syntheses, evaluations, and suggestions for future research will have a significant impact on the next decade of study. This book is the major stocktake of one of the most important traditions of research in mass communications, and should be of vital importance to all communication scholars.

Media Gratifications Research

2001
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Release : 2001
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Kind : eBook
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Book Synopsis Media Gratifications Research by : Karl Erik Rosengren

Download or read book Media Gratifications Research written by Karl Erik Rosengren. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

The Uses of Mass Communications

1974 Language Arts & Disciplines
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Release : 1974
Genre : Language Arts & Disciplines
Kind : eBook
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Book Synopsis The Uses of Mass Communications by : Jay G. Blumler

Download or read book The Uses of Mass Communications written by Jay G. Blumler. This book was released on 1974. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

21st Century Communication: A Reference Handbook

2009-05-15 Business & Economics
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Release : 2009-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 309/5 ( reviews)

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Book Synopsis 21st Century Communication: A Reference Handbook by : William F. Eadie

Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie. This book was released on 2009-05-15. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Media Effects

2002-02 Language Arts & Disciplines
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Release : 2002-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 380/5 ( reviews)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant. This book was released on 2002-02. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

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