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The Uses of Mass Communications

1974 Language Arts & Disciplines
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Release : 1974
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Uses of Mass Communications by : Jay G. Blumler

Download or read book The Uses of Mass Communications written by Jay G. Blumler. This book was released on 1974. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

A History of Mass Communication

1997-02-27 Performing Arts
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Release : 1997-02-27
Genre : Performing Arts
Kind : eBook
Book Rating : 81X/5 ( reviews)

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Book Synopsis A History of Mass Communication by : Irving Fang

Download or read book A History of Mass Communication written by Irving Fang. This book was released on 1997-02-27. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

Mass Communication

2016-10-20 Language Arts & Disciplines
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Release : 2016-10-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 56X/5 ( reviews)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson. This book was released on 2016-10-20. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Essentials of Mass Communication Theory

1995-07-05 Language Arts & Disciplines
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Release : 1995-07-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 572/5 ( reviews)

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Book Synopsis Essentials of Mass Communication Theory by : Arthur Asa Berger

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger. This book was released on 1995-07-05. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

The Mass Media & Social Problems

2013-10-22 Psychology
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Release : 2013-10-22
Genre : Psychology
Kind : eBook
Book Rating : 53X/5 ( reviews)

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Book Synopsis The Mass Media & Social Problems by : D. Howitt

Download or read book The Mass Media & Social Problems written by D. Howitt. This book was released on 2013-10-22. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the way the mass media treats social problems, its contribution to causing and curing social problems, and its use by concerned organisations and groups wishing to act to reduce social problems. It brings together a wide range of topics including racism, sexism, poverty, violence, pornography, the educational disadvantaged, and crime and justice.

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