1# Library to Find Best eBook for Read
Author : Biswajeet Guha
Release : 2006
Genre : Mass media
Kind : eBook
Book Rating : 544/5 ( reviews)
Book Synopsis Media Development and Management by : Biswajeet Guha
Download or read book Media Development and Management written by Biswajeet Guha. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.
Author : Jan Wicks, LeBlanc
Release : 2014-04-04
Genre : Business & Economics
Kind : eBook
Book Rating : 581/5 ( reviews)
Book Synopsis Media Management by : Jan Wicks, LeBlanc
Download or read book Media Management written by Jan Wicks, LeBlanc. This book was released on 2014-04-04. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Author : Karen E. Sutherland
Release : 2020-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 584/5 ( reviews)
Book Synopsis Strategic Social Media Management by : Karen E. Sutherland
Download or read book Strategic Social Media Management written by Karen E. Sutherland. This book was released on 2020-12-21. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Author : Kreft, Jan
Release : 2019-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 028/5 ( reviews)
Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan
Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan. This book was released on 2019-06-14. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Author : Gregory Ferrell Lowe
Release : 2015-08-20
Genre : Business & Economics
Kind : eBook
Book Rating : 158/5 ( reviews)
Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe
Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe. This book was released on 2015-08-20. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
