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Managing Media Firms and Industries

2015-08-20 Business & Economics
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Release : 2015-08-20
Genre : Business & Economics
Kind : eBook
Book Rating : 158/5 ( reviews)

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Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe. This book was released on 2015-08-20. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Managing Media Work

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 241/5 ( reviews)

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Book Synopsis Managing Media Work by : Mark Deuze

Download or read book Managing Media Work written by Mark Deuze. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

The Social Media Industries

2013-03-05 Language Arts & Disciplines
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Release : 2013-03-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis The Social Media Industries by : Alan B. Albarran

Download or read book The Social Media Industries written by Alan B. Albarran. This book was released on 2013-03-05. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Media Economics and Management

2021-09-28 Business & Economics
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Release : 2021-09-28
Genre : Business & Economics
Kind : eBook
Book Rating : 580/5 ( reviews)

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Book Synopsis Media Economics and Management by : Sathya Prakash Elavarthi

Download or read book Media Economics and Management written by Sathya Prakash Elavarthi. This book was released on 2021-09-28. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

Managing Strategy Processes in Emergent Industries

2016-07-27 Business & Economics
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Release : 2016-07-27
Genre : Business & Economics
Kind : eBook
Book Rating : 47X/5 ( reviews)

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Book Synopsis Managing Strategy Processes in Emergent Industries by : Johan Roos

Download or read book Managing Strategy Processes in Emergent Industries written by Johan Roos. This book was released on 2016-07-27. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

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