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Media Convergence and the Development Strategies of Radio and Television in China

2020-11-30 Social Science
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Release : 2020-11-30
Genre : Social Science
Kind : eBook
Book Rating : 491/5 ( reviews)

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Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan

Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan. This book was released on 2020-11-30. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Innovations of China’s Mainstream Media Convergence

2022-03-11 Social Science
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Release : 2022-03-11
Genre : Social Science
Kind : eBook
Book Rating : 460/5 ( reviews)

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Book Synopsis Innovations of China’s Mainstream Media Convergence by : Peng Duan

Download or read book Innovations of China’s Mainstream Media Convergence written by Peng Duan. This book was released on 2022-03-11. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

International Communication Strategies of Chinese Radio and TV Networks

2017-04-13 Language Arts & Disciplines
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Release : 2017-04-13
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis International Communication Strategies of Chinese Radio and TV Networks by : Duan Peng

Download or read book International Communication Strategies of Chinese Radio and TV Networks written by Duan Peng. This book was released on 2017-04-13. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Development Report on China’s New Media

2017-03-07 Business & Economics
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Release : 2017-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 837/5 ( reviews)

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Book Synopsis Development Report on China’s New Media by : Xujun Tang

Download or read book Development Report on China’s New Media written by Xujun Tang. This book was released on 2017-03-07. Available in PDF, EPUB and Kindle. Book excerpt: In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

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Book Rating : 818/5 ( reviews)

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