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Innovations of China’s Mainstream Media Convergence

2022-03-11 Social Science
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Release : 2022-03-11
Genre : Social Science
Kind : eBook
Book Rating : 460/5 ( reviews)

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Book Synopsis Innovations of China’s Mainstream Media Convergence by : Peng Duan

Download or read book Innovations of China’s Mainstream Media Convergence written by Peng Duan. This book was released on 2022-03-11. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Innovations of China's Mainstream Media Convergence

2022
Download Innovations of China's Mainstream Media Convergence PDF Online Free

Author :
Release : 2022
Genre :
Kind : eBook
Book Rating : 478/5 ( reviews)

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Book Synopsis Innovations of China's Mainstream Media Convergence by : Peng Duan

Download or read book Innovations of China's Mainstream Media Convergence written by Peng Duan. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping's guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Media Convergence and the Development Strategies of Radio and Television in China

2020-11-30 Social Science
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Release : 2020-11-30
Genre : Social Science
Kind : eBook
Book Rating : 491/5 ( reviews)

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Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan

Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan. This book was released on 2020-11-30. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Convergent Journalism

2021-06-28 Language Arts & Disciplines
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Release : 2021-06-28
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 821/5 ( reviews)

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Book Synopsis Convergent Journalism by : Woody Bing Liu

Download or read book Convergent Journalism written by Woody Bing Liu. This book was released on 2021-06-28. Available in PDF, EPUB and Kindle. Book excerpt: Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.

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Kind : eBook
Book Rating : 818/5 ( reviews)

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