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Marketization

2020-05-13 Business & Economics
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Release : 2020-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 146/5 ( reviews)

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Book Synopsis Marketization by : Himadri Roy Chaudhuri

Download or read book Marketization written by Himadri Roy Chaudhuri. This book was released on 2020-05-13. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.

Museum Marketization

2019-12-06 Business & Economics
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Release : 2019-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 064/5 ( reviews)

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Book Synopsis Museum Marketization by : Karin M. Ekström

Download or read book Museum Marketization written by Karin M. Ekström. This book was released on 2019-12-06. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

The Marketization of Religion

2020-09-10 Religion
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Release : 2020-09-10
Genre : Religion
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis The Marketization of Religion by : François Gauthier

Download or read book The Marketization of Religion written by François Gauthier. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today’s world. A major feature of today's capitalism is ‘marketization’. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion. Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean? The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today’s world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic. This book was originally published as a special issue of the journal Religion.

The Marketization of Employment Services

2018-01-24 Business & Economics
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Release : 2018-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 226/5 ( reviews)

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Book Synopsis The Marketization of Employment Services by : Ian Greer

Download or read book The Marketization of Employment Services written by Ian Greer. This book was released on 2018-01-24. Available in PDF, EPUB and Kindle. Book excerpt: Across Europe, market mechanisms are spreading into areas where they did not exist before. In public administration, market governance is displacing other ways of coordinating public services. In social policy, the welfare state is retreating from its historic task of protecting citizens from the discipline of the market. In industrial relations, labor and management are negotiating with an eye to competitiveness, often against new non-union market players. What is marketization, and what are its effects? This book uses employment services in Denmark, Germany, and Great Britain as a window to explore the rise of market mechanisms. Based on more than 100 interviews with funders, managers, front-line workers, and others, the authors discuss the internal workings of these markets and the organizations that provide the services. This book gives readers new tools to analyse market competition and its effects. It provides a new conceptualization of the markets themselves, the dilemmas and tradeoffs that they generate, and the differing services and workplaces that result. It is aimed at students and researchers in the applied fields of social policy, public administration, and employment relations and has important implications for comparative political economy and welfare states.

Marketization and Democracy in China

2008-02-25 Business & Economics
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Release : 2008-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 692/5 ( reviews)

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Book Synopsis Marketization and Democracy in China by : Jianjun Zhang

Download or read book Marketization and Democracy in China written by Jianjun Zhang. This book was released on 2008-02-25. Available in PDF, EPUB and Kindle. Book excerpt: This book questions whether China’s market reforms have created favorable social conditions for democracy, whether the emerging entrepreneurial class will serve as the democratic social base, and the role of government in the process of transition.

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