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The Marketization of Religion

2020-09-10 Religion
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Release : 2020-09-10
Genre : Religion
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Book Rating : 008/5 ( reviews)

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Book Synopsis The Marketization of Religion by : François Gauthier

Download or read book The Marketization of Religion written by François Gauthier. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today’s world. A major feature of today's capitalism is ‘marketization’. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion. Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean? The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today’s world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic. This book was originally published as a special issue of the journal Religion.

Religions as Brands

2016-04-01 Religion
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Release : 2016-04-01
Genre : Religion
Kind : eBook
Book Rating : 096/5 ( reviews)

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Book Synopsis Religions as Brands by : Jean-Claude Usunier

Download or read book Religions as Brands written by Jean-Claude Usunier. This book was released on 2016-04-01. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Religion, Modernity, Globalisation

2019-09-30 Social Science
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Release : 2019-09-30
Genre : Social Science
Kind : eBook
Book Rating : 979/5 ( reviews)

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Book Synopsis Religion, Modernity, Globalisation by : François Gauthier

Download or read book Religion, Modernity, Globalisation written by François Gauthier. This book was released on 2019-09-30. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the last four decades have seen profound and important changes in the nature and social location of religion, and that those changes are best understood when cast against the associated rise of consumerism and neoliberalism. These transformations are often misunderstood and underestimated, namely because the study of religion remains dependent on the secularisation paradigm which can no longer provide a sufficiently fruitful framework for analysis. The book challenges diagnoses of transience and fragmentation by proposing an alternative narrative and set of concepts for understanding the global religious landscape. The present situation is framed as the result of a shift from a National-Statist to a Global-Market regime of religion. Adopting a holistic perspective that breaks with the current specialisation tendencies, it charts the emergence of the State and the Market as institutions and ideas related to social order, as well as their changing rapports from classical modernity to today. Breaking with a tradition of Western-centeredness, the book offers probing enquiries into Indonesia and a synthesis of global and Western trends. This long-awaited book offers a bold new vision for the social scientific study of religion and will be of great interest to all scholars of the Sociology and Anthropology of religion, as well as Religious Studies in general.

The Market as God

2016-09-12 Religion
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Release : 2016-09-12
Genre : Religion
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis The Market as God by : Harvey Cox

Download or read book The Market as God written by Harvey Cox. This book was released on 2016-09-12. Available in PDF, EPUB and Kindle. Book excerpt: “Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation

Religion in the Neoliberal Age

2013-02-28 Religion
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Release : 2013-02-28
Genre : Religion
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Book Rating : 35X/5 ( reviews)

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Book Synopsis Religion in the Neoliberal Age by : Dr Tuomas Martikainen

Download or read book Religion in the Neoliberal Age written by Dr Tuomas Martikainen. This book was released on 2013-02-28. Available in PDF, EPUB and Kindle. Book excerpt: This book, together with a complementary volume 'Religion in Consumer Society', focuses on religion, neoliberalism and consumer society; offering an overview of an emerging field of research in the study of contemporary religion. Claiming that we are entering a new phase of state-religion relations, the editors examine how this is historically anchored in modernity but affected by neoliberalization and globalization of society and social life. Seemingly distant developments, such as marketization and commoditization of religion as well as legalization and securitization of social conflicts, are transforming historical expressions of 'religion' and 'religiosity' yet these changes are seldom if ever understood as forming a coherent, structured and systemic ensemble. 'Religion in the Neoliberal Age' includes an extensive introduction framing the research area, and linking it to existing scholarship, before looking at four key issues: 1. How changes in state structures have empowered new modes of religious activity in welfare production and the delivery of a range of state services; 2. How are religion-state relations transforming under the pressures of globalization and neoliberalism; 3. How historical churches and their administrations are undergoing change due to structural changes in society, and what new forms of religious body are emerging; 4. How have law and security become new areas for solving religious conflicts. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.

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