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Marketing to Women

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Why Marketing to Women Doesn't Work

2014-07-05 Business & Economics
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Release : 2014-07-05
Genre : Business & Economics
Kind : eBook
Book Rating : 173/5 ( reviews)

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Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch

Download or read book Why Marketing to Women Doesn't Work written by J. Darroch. This book was released on 2014-07-05. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Women Rainmakers' Best Marketing Tips

2003 Law
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Release : 2003
Genre : Law
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Women Rainmakers' Best Marketing Tips by : Theda C. Snyder

Download or read book Women Rainmakers' Best Marketing Tips written by Theda C. Snyder. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: This book contains over 100 creative tips and strategies to market your practice.

Brandsplaining

2021-02-18 Business & Economics
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Release : 2021-02-18
Genre : Business & Economics
Kind : eBook
Book Rating : 010/5 ( reviews)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham. This book was released on 2021-02-18. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Exploring Gender at Work

2021-03-25 Business & Economics
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Release : 2021-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 190/5 ( reviews)

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Book Synopsis Exploring Gender at Work by : Joan Marques

Download or read book Exploring Gender at Work written by Joan Marques. This book was released on 2021-03-25. Available in PDF, EPUB and Kindle. Book excerpt: A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and professional environments, this collective work addresses long-standing and ongoing social problems such as discrimination, stereotyping, prejudice, as well as a plethora of societal and industry influences that sustain the trend of gender imbalance. Aiming to span a broad scope in time, backgrounds and implementation, this book presents a wide variety of topics, including a historical overview, contemporary gender-based Issues, gender approaches across the disciplines, and cultural influences. The reader is guaranteed to confront existing biases when digesting topics related to gender communication differences, stereotypes, tensions and resistances, assigned social roles, transgenderism, non-binary identities, tension fields between equality and equity, relational aggression, and more. A critical underlying aim of this book is to contribute constructively and progressively to the dialogue on the definition of gender, thus addressing an ongoing challenge for policy makers, organizational leaders, and scholars.

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