Author : Jon Spoelstra
Release : 2011-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 75X/5 ( reviews)

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Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra

Download or read book Marketing Outrageously Redux written by Jon Spoelstra. This book was released on 2011-02-16. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.