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Marketing Outrageously Redux

2011-02-16 Business & Economics
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Release : 2011-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 75X/5 ( reviews)

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Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra

Download or read book Marketing Outrageously Redux written by Jon Spoelstra. This book was released on 2011-02-16. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Marketing Outrageously

2001 Marketing
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Release : 2001
Genre : Marketing
Kind : eBook
Book Rating : 507/5 ( reviews)

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Book Synopsis Marketing Outrageously by : Jon Spoelstra

Download or read book Marketing Outrageously written by Jon Spoelstra. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Summary: Marketing Outrageously

2014-10-14 Business & Economics
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Release : 2014-10-14
Genre : Business & Economics
Kind : eBook
Book Rating : 997/5 ( reviews)

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Book Synopsis Summary: Marketing Outrageously by : BusinessNews Publishing,

Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing,. This book was released on 2014-10-14. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

Tomorrow's Capitalist

2022-05-10 Business & Economics
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Release : 2022-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 105/5 ( reviews)

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Book Synopsis Tomorrow's Capitalist by : Alan Murray

Download or read book Tomorrow's Capitalist written by Alan Murray. This book was released on 2022-05-10. Available in PDF, EPUB and Kindle. Book excerpt: The Next Big Idea Club, Best Leadership Books of 2022 In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress. The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run. Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run. Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world.

Good Economics for Hard Times

2019-11-12 Business & Economics
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Release : 2019-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 878/5 ( reviews)

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Book Synopsis Good Economics for Hard Times by : Abhijit V. Banerjee

Download or read book Good Economics for Hard Times written by Abhijit V. Banerjee. This book was released on 2019-11-12. Available in PDF, EPUB and Kindle. Book excerpt: The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

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