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Marketing Strategy and Tactics

Business & Economics
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Genre : Business & Economics
Kind : eBook
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Book Synopsis Marketing Strategy and Tactics by : Alexander Chernev

Download or read book Marketing Strategy and Tactics written by Alexander Chernev. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: The success of an offering is defined by the company’s ability to design, communicate, and deliver market value. The particular way in which an offering creates value is determined by the company’s business model and its two building blocks: strategy and tactics. The key aspects of developing an offering’s strategy, designing its tactics, and crafting a market value map are the focus of this note. The discussion of marketing strategy and tactics is complemented by an in-depth overview of two additional topics: the 3-C, 4-P, and 5-Forces frameworks and the key aspects of analyzing the market context. This note is an excerpt (Chapter 2) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Digital Marketing

2020-08-10 Business & Economics
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Release : 2020-08-10
Genre : Business & Economics
Kind : eBook
Book Rating : 098/5 ( reviews)

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Book Synopsis Digital Marketing by : Jeremy Kagan

Download or read book Digital Marketing written by Jeremy Kagan. This book was released on 2020-08-10. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

Developing Successful Marketing Strategies

2014-05-15 Business & Economics
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Release : 2014-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 610/5 ( reviews)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo. This book was released on 2014-05-15. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Export Marketing Strategy

2009-05-01 Business & Economics
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Release : 2009-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 095/5 ( reviews)

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Book Synopsis Export Marketing Strategy by : Shaoming Zou

Download or read book Export Marketing Strategy written by Shaoming Zou. This book was released on 2009-05-01. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Digital Marketing

2019 Internet marketing
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Release : 2019
Genre : Internet marketing
Kind : eBook
Book Rating : 191/5 ( reviews)

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Book Synopsis Digital Marketing by : Jeremy Kagan

Download or read book Digital Marketing written by Jeremy Kagan. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt:

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