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Developing Successful Marketing Strategies

2014-05-15 Business & Economics
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Release : 2014-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 610/5 ( reviews)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo. This book was released on 2014-05-15. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Developing Successful Marketing Strategies

1993 Marketing
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Release : 1993
Genre : Marketing
Kind : eBook
Book Rating : 806/5 ( reviews)

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Book Synopsis Developing Successful Marketing Strategies by : David Parmerlee

Download or read book Developing Successful Marketing Strategies written by David Parmerlee. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.

Marketing Your Business

2013-10-31 Business & Economics
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Release : 2013-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 634/5 ( reviews)

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Book Synopsis Marketing Your Business by : Robert E Stevens

Download or read book Marketing Your Business written by Robert E Stevens. This book was released on 2013-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Developing Successful Global Strategies for Marketing Luxury Brands

2021 Luxuries
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Release : 2021
Genre : Luxuries
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Fabrizio Mosca

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Fabrizio Mosca. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies

How to Write a Successful Marketing Plan

1997 Business & Economics
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Release : 1997
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis How to Write a Successful Marketing Plan by : Roman G. Hiebing

Download or read book How to Write a Successful Marketing Plan written by Roman G. Hiebing. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.

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