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How to Write a Successful Marketing Plan

1997 Business & Economics
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Release : 1997
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis How to Write a Successful Marketing Plan by : Roman G. Hiebing

Download or read book How to Write a Successful Marketing Plan written by Roman G. Hiebing. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.

How to Write a Marketing Plan

2013-03-03 Business & Economics
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Release : 2013-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 134/5 ( reviews)

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Book Synopsis How to Write a Marketing Plan by : John Westwood

Download or read book How to Write a Marketing Plan written by John Westwood. This book was released on 2013-03-03. Available in PDF, EPUB and Kindle. Book excerpt: How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Developing Successful Marketing Strategies

2014-05-15 Business & Economics
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Release : 2014-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 610/5 ( reviews)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo. This book was released on 2014-05-15. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

On Target

2001 Business & Economics
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Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 136/5 ( reviews)

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Book Synopsis On Target by : Tim Berry

Download or read book On Target written by Tim Berry. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.

How to Write a Marketing Plan

2019 Business & Economics
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Release : 2019
Genre : Business & Economics
Kind : eBook
Book Rating : 835/5 ( reviews)

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Book Synopsis How to Write a Marketing Plan by : John Westwood

Download or read book How to Write a Marketing Plan written by John Westwood. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

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