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Marketing/Planning Library and Information Services

1999-10-15 Language Arts & Disciplines
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Release : 1999-10-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 123/5 ( reviews)

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Book Synopsis Marketing/Planning Library and Information Services by : Darlene E. Weingand

Download or read book Marketing/Planning Library and Information Services written by Darlene E. Weingand. This book was released on 1999-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.

Marketing Library and Information Services: International Perspectives

2006-05-02 Language Arts & Disciplines
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Release : 2006-05-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 197/5 ( reviews)

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Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta. This book was released on 2006-05-02. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Information Products and Services

1999 Business & Economics
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Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 171/5 ( reviews)

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Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada). This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Marketing/planning library and information services

1987 Advertising
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Release : 1987
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing/planning library and information services by : Darlene E. Weingand

Download or read book Marketing/planning library and information services written by Darlene E. Weingand. This book was released on 1987. Available in PDF, EPUB and Kindle. Book excerpt:

Blueprint for Your Library Marketing Plan

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 096/5 ( reviews)

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Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher

Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

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