Author : Robert D. Hisrich
Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Decisions for New and Mature Products by : Robert D. Hisrich
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.