Author : Eileen Elliott De Sáez
Release : 2002
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez
Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.