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Marketing and Retail Pharmacy

2021-10-11 Medical
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Release : 2021-10-11
Genre : Medical
Kind : eBook
Book Rating : 853/5 ( reviews)

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Book Synopsis Marketing and Retail Pharmacy by : Colin Gilligan

Download or read book Marketing and Retail Pharmacy written by Colin Gilligan. This book was released on 2021-10-11. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Principles of Pharmaceutical Marketing

2014-07-10 Business & Economics
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Release : 2014-07-10
Genre : Business & Economics
Kind : eBook
Book Rating : 709/5 ( reviews)

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Book Synopsis Principles of Pharmaceutical Marketing by : Mickey C. Smith Ph.D.

Download or read book Principles of Pharmaceutical Marketing written by Mickey C. Smith Ph.D.. This book was released on 2014-07-10. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Principles of Pharmaceutical Marketing

2014-07-10 Business & Economics
Download Principles of Pharmaceutical Marketing PDF Online Free

Author :
Release : 2014-07-10
Genre : Business & Economics
Kind : eBook
Book Rating : 717/5 ( reviews)

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Book Synopsis Principles of Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Principles of Pharmaceutical Marketing written by Mickey C. Smith. This book was released on 2014-07-10. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Marketing for Pharmacists

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing for Pharmacists by : David A. Holdford

Download or read book Marketing for Pharmacists written by David A. Holdford. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing? How is marketing different from selling? How will better marketing skills enhance a pharmacist's professional pharmacy practice? These questions and many more are answered in this comprehensive and practical resource for pharmacists and pharmacy students. Marketing theory is augmented by case studies, vignettes and examples all specific to pharmacy practice.

Pharmaceutical Marketing

1991-10-24 Medical
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Release : 1991-10-24
Genre : Medical
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Pharmaceutical Marketing written by Mickey C. Smith. This book was released on 1991-10-24. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

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