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Pharmaceutical Marketing

1991-10-24 Medical
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Release : 1991-10-24
Genre : Medical
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Pharmaceutical Marketing written by Mickey C. Smith. This book was released on 1991-10-24. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Pharmaceutical Marketing

2014 Drugs
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Release : 2014
Genre : Drugs
Kind : eBook
Book Rating : 599/5 ( reviews)

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Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins

Download or read book Pharmaceutical Marketing written by Brent L. Rollins. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

Pharmaceutical Marketing in the 21st Century

2014-07-30 Medical
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Release : 2014-07-30
Genre : Medical
Kind : eBook
Book Rating : 987/5 ( reviews)

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Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith

Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith. This book was released on 2014-07-30. Available in PDF, EPUB and Kindle. Book excerpt: A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!

Global Issues in Pharmaceutical Marketing

2015-07-16 Business & Economics
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Release : 2015-07-16
Genre : Business & Economics
Kind : eBook
Book Rating : 29X/5 ( reviews)

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Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis

Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis. This book was released on 2015-07-16. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Principles of Pharmaceutical Marketing

2014-07-10 Business & Economics
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Release : 2014-07-10
Genre : Business & Economics
Kind : eBook
Book Rating : 717/5 ( reviews)

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Book Synopsis Principles of Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Principles of Pharmaceutical Marketing written by Mickey C. Smith. This book was released on 2014-07-10. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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