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Marketing and Designing the Tourist Experience

2013-03-31 Business & Economics
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Release : 2013-03-31
Genre : Business & Economics
Kind : eBook
Book Rating : 470/5 ( reviews)

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Book Synopsis Marketing and Designing the Tourist Experience by : Isabelle Frochot

Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot. This book was released on 2013-03-31. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

The Routledge Handbook of Tourism Experience Management and Marketing

2020-05-18 Business & Economics
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Release : 2020-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 317/5 ( reviews)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit. This book was released on 2020-05-18. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

The Handbook of Managing and Marketing Tourism Experiences

2016-11-09 Business & Economics
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Release : 2016-11-09
Genre : Business & Economics
Kind : eBook
Book Rating : 893/5 ( reviews)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis. This book was released on 2016-11-09. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Visitor Experience Design

2017-08-18 Business & Economics
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Release : 2017-08-18
Genre : Business & Economics
Kind : eBook
Book Rating : 899/5 ( reviews)

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Book Synopsis Visitor Experience Design by : Noel Scott

Download or read book Visitor Experience Design written by Noel Scott. This book was released on 2017-08-18. Available in PDF, EPUB and Kindle. Book excerpt: Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

Handbook on the Tourist Experience

2022-07-19 Social Science
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Release : 2022-07-19
Genre : Social Science
Kind : eBook
Book Rating : 394/5 ( reviews)

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Book Synopsis Handbook on the Tourist Experience by : Agapito, Dora

Download or read book Handbook on the Tourist Experience written by Agapito, Dora. This book was released on 2022-07-19. Available in PDF, EPUB and Kindle. Book excerpt: Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

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