Share

The Handbook of Managing and Marketing Tourism Experiences

2016-11-09 Business & Economics
Download The Handbook of Managing and Marketing Tourism Experiences PDF Online Free

Author :
Release : 2016-11-09
Genre : Business & Economics
Kind : eBook
Book Rating : 893/5 ( reviews)

GET EBOOK


Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis. This book was released on 2016-11-09. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Routledge Handbook of Tourism Experience Management and Marketing

2020-05-18 Business & Economics
Download The Routledge Handbook of Tourism Experience Management and Marketing PDF Online Free

Author :
Release : 2020-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 317/5 ( reviews)

GET EBOOK


Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit. This book was released on 2020-05-18. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

The Routledge Handbook of Tourism Experience Management and Marketing

2022-12-05
Download The Routledge Handbook of Tourism Experience Management and Marketing PDF Online Free

Author :
Release : 2022-12-05
Genre :
Kind : eBook
Book Rating : 755/5 ( reviews)

GET EBOOK


Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar (North Eastern Hill University Dixit, India)

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar (North Eastern Hill University Dixit, India). This book was released on 2022-12-05. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, it highlights multiple representations and interpretations of the theme

Handbook on the Tourist Experience

2022-07-19 Social Science
Download Handbook on the Tourist Experience PDF Online Free

Author :
Release : 2022-07-19
Genre : Social Science
Kind : eBook
Book Rating : 394/5 ( reviews)

GET EBOOK


Book Synopsis Handbook on the Tourist Experience by : Agapito, Dora

Download or read book Handbook on the Tourist Experience written by Agapito, Dora. This book was released on 2022-07-19. Available in PDF, EPUB and Kindle. Book excerpt: Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Marketing and Managing Tourism Destinations

2018-09-13 Travel
Download Marketing and Managing Tourism Destinations PDF Online Free

Author :
Release : 2018-09-13
Genre : Travel
Kind : eBook
Book Rating : 805/5 ( reviews)

GET EBOOK


Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison. This book was released on 2018-09-13. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

You may also like...