Share

Market Orientation in Food and Agriculture

2012-12-06 Technology & Engineering
Download Market Orientation in Food and Agriculture PDF Online Free

Author :
Release : 2012-12-06
Genre : Technology & Engineering
Kind : eBook
Book Rating : 015/5 ( reviews)

GET EBOOK


Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert

Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Market Orientation

2016-05-06 Business & Economics
Download Market Orientation PDF Online Free

Author :
Release : 2016-05-06
Genre : Business & Economics
Kind : eBook
Book Rating : 45X/5 ( reviews)

GET EBOOK


Book Synopsis Market Orientation by : Martin Hingley

Download or read book Market Orientation written by Martin Hingley. This book was released on 2016-05-06. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Agricultural Marketing and Consumer Behavior in a Changing World

2012-12-06 Business & Economics
Download Agricultural Marketing and Consumer Behavior in a Changing World PDF Online Free

Author :
Release : 2012-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 732/5 ( reviews)

GET EBOOK


Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga

Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Food and Agribusiness Marketing in Europe

2017-11-22 Technology & Engineering
Download Food and Agribusiness Marketing in Europe PDF Online Free

Author :
Release : 2017-11-22
Genre : Technology & Engineering
Kind : eBook
Book Rating : 67X/5 ( reviews)

GET EBOOK


Book Synopsis Food and Agribusiness Marketing in Europe by : Erdener Kaynak

Download or read book Food and Agribusiness Marketing in Europe written by Erdener Kaynak. This book was released on 2017-11-22. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

The 1996 U.S. Farm Act Increases Market Orientation

1996 Agricultural administration
Download The 1996 U.S. Farm Act Increases Market Orientation PDF Online Free

Author :
Release : 1996
Genre : Agricultural administration
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The 1996 U.S. Farm Act Increases Market Orientation by : Chester Edwin Young

Download or read book The 1996 U.S. Farm Act Increases Market Orientation written by Chester Edwin Young. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt:

You may also like...