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Developing a Market Orientation

1999-04-13 Business & Economics
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Release : 1999-04-13
Genre : Business & Economics
Kind : eBook
Book Rating : 938/5 ( reviews)

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Book Synopsis Developing a Market Orientation by : Rohit Deshpande

Download or read book Developing a Market Orientation written by Rohit Deshpande. This book was released on 1999-04-13. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Market Orientation in Food and Agriculture

2012-12-06 Technology & Engineering
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Release : 2012-12-06
Genre : Technology & Engineering
Kind : eBook
Book Rating : 015/5 ( reviews)

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Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert

Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Market Orientation

2016-05-06 Business & Economics
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Release : 2016-05-06
Genre : Business & Economics
Kind : eBook
Book Rating : 45X/5 ( reviews)

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Book Synopsis Market Orientation by : Martin Hingley

Download or read book Market Orientation written by Martin Hingley. This book was released on 2016-05-06. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Changing Market Relationships in the Internet Age

2013-04-03 Business & Economics
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Release : 2013-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 191/5 ( reviews)

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Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin

Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin. This book was released on 2013-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.

Export Market Orientation

2023-01-16 Business & Economics
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Release : 2023-01-16
Genre : Business & Economics
Kind : eBook
Book Rating : 072/5 ( reviews)

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Book Synopsis Export Market Orientation by : Mohammad Osman Gani

Download or read book Export Market Orientation written by Mohammad Osman Gani. This book was released on 2023-01-16. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.

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