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Management and Innovation in the Media Industry

2008-12-28 Business & Economics
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Release : 2008-12-28
Genre : Business & Economics
Kind : eBook
Book Rating : 275/5 ( reviews)

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Book Synopsis Management and Innovation in the Media Industry by : Cinzia Dal Zotto

Download or read book Management and Innovation in the Media Industry written by Cinzia Dal Zotto. This book was released on 2008-12-28. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

Digital Media and Innovation

2016-02-11 Language Arts & Disciplines
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Release : 2016-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 548/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon. This book was released on 2016-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Innovation Policies in the European News Media Industry

2017-02-15 Business & Economics
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Release : 2017-02-15
Genre : Business & Economics
Kind : eBook
Book Rating : 045/5 ( reviews)

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Book Synopsis Innovation Policies in the European News Media Industry by : Hans van Kranenburg

Download or read book Innovation Policies in the European News Media Industry written by Hans van Kranenburg. This book was released on 2017-02-15. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.

Digital Media and Innovation

2016-02-11 Language Arts & Disciplines
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Author :
Release : 2016-02-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 66X/5 ( reviews)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon. This book was released on 2016-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Public Media Management for the Twenty-First Century

2013-10-15 Business & Economics
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Release : 2013-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 397/5 ( reviews)

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Book Synopsis Public Media Management for the Twenty-First Century by : Michał Głowacki

Download or read book Public Media Management for the Twenty-First Century written by Michał Głowacki. This book was released on 2013-10-15. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

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