1# Library to Find Best eBook for Read
Author : Chuck Blakeman
Release : 2010-01-01
Genre : Entrepreneurship
Kind : eBook
Book Rating : 308/5 ( reviews)
Book Synopsis Making Money is Killing Your Business by : Chuck Blakeman
Download or read book Making Money is Killing Your Business written by Chuck Blakeman. This book was released on 2010-01-01. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chuck Blakeman
Release : 2014-04-15
Genre :
Kind : eBook
Book Rating : 384/5 ( reviews)
Book Synopsis Why Employees Are Always a Bad Idea by : Chuck Blakeman
Download or read book Why Employees Are Always a Bad Idea written by Chuck Blakeman. This book was released on 2014-04-15. Available in PDF, EPUB and Kindle. Book excerpt: How to build a company with a Participation Age culture and eliminate the common management practices still in use from the Industrial Age.
Author : Joe Pulizzi
Release : 2017-09-08
Genre : Business & Economics
Kind : eBook
Book Rating : 434/5 ( reviews)
Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi
Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi. This book was released on 2017-09-08. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author : Brian Masters
Release : 2011-01-25
Genre : True Crime
Kind : eBook
Book Rating : 737/5 ( reviews)
Book Synopsis Killing For Company by : Brian Masters
Download or read book Killing For Company written by Brian Masters. This book was released on 2011-01-25. Available in PDF, EPUB and Kindle. Book excerpt: The definitive story of the Dennis Nilsen case featured in BBC's The Nilsen Tapes, and the book behind ITV's Des, starring David Tennant ***WINNER OF THE GOLD DAGGER AWARD FOR CRIME NON-FICTION and THE NUMBER ONE SUNDAY TIMES BESTSELLER*** __________________ Dennis Nilsen, who died in May 2018, admitted to killing at least 15 people before his arrest in 1983. This ground-breaking criminal study of his killings was written with Nilsen's full cooperation, resulting in a fascinating - and horrifying - portrait of the man who worshipped death. In February 1983, residents of Muswell Hill had been plagued by blocked drains. When a plumber was called to investigate, he discovered a large blockage of biological material. To his horror, it appeared to be formed of human flesh and bones. The next day, local resident Dennis Nilsen was arrested. 'Are we talking about one body or two?' a detective asked. Nilsen replied 'Fifteen or sixteen, since 1978. I'll tell you everything.' Within days he had confessed to fifteen gruesome murders over a period of four years. His victims, mostly young gay men at a time when society cared little for them, had been overlooked. Killing for Company is a unique study of a murderer's mind, essential reading for true crime aficionados. __________________ 'You really have to read this extraordinary book to get a full flavour of the weirdness of Nilsen and his crimes' SUNDAY TIMES 'A seminal look into the criminal mind' DAILY MAIL 'Brian Masters has given us a full, well-ordered, dispassionate account of Nilsen's life and crimes' THE TIMES 'Without any doubt one of the most remarkable, complete and most humanely informative accounts of a murderer's mind ever achieved... the book is far superior to any previous English book of its kind and deserves to serve as a model for all future attempts in this genre' NEW SOCIETY 'The book is a perceptive and at times coldly brutal assessment of Nilsen's psychology' MIRROR 'A comprehensive and compelling account' FINANCIAL TIMES 'Brian Masters can rest assured that the job he undertook with such obvious doubts was one worth doing' SPECTATOR 'Probably the best thing of its kind since In Cold Blood . . . a classic study in criminal mentality' YORKSHIRE POST 'Killing For Company must stand as one of the most remarkable and accurate accounts ever written of the singular relationship between a mass murderer and a society . . . a bloody masterpiece.' BERYL BAINBRIDGE 'A truly awesome tale, brilliantly told' LITERARY REVIEW 'A meticulous study of the dark intricacies of the human mind' THE BOOKBAG 'Masters has written an extraordinary book, and his achievement has been the ability to recount horrific details without descending to the lurid sensationalism of the instant books and Fleet Street reports' POLICE 'A compelling and remarkable book ... through Masters' fine writing the reader suspends his nausea for the crimes, and concentrates with Nilsen on his motives and himself' THE LISTENER
Author : Tom Diaz
Release : 2000-02-01
Genre : Business & Economics
Kind : eBook
Book Rating : 671/5 ( reviews)
Book Synopsis Making a Killing by : Tom Diaz
Download or read book Making a Killing written by Tom Diaz. This book was released on 2000-02-01. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the gun industry, including an analysis of gun violence in today's society in relation to the manufacturing of new guns that are more lethal and more easily concealed
