1# Library to Find Best eBook for Read
Author : Fernández Peña, Emilio
Release : 2016-12-18
Genre : Sports & Recreation
Kind : eBook
Book Rating : 243/5 ( reviews)
Book Synopsis Juegos Olímpicos, televisión y redes sociales by : Fernández Peña, Emilio
Download or read book Juegos Olímpicos, televisión y redes sociales written by Fernández Peña, Emilio. This book was released on 2016-12-18. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Release :
Genre : Social Science
Kind : eBook
Book Rating : 227/5 ( reviews)
Book Synopsis Juegos Olímpicos, televisión y redes sociales by :
Download or read book Juegos Olímpicos, televisión y redes sociales written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hernández-Santaolalla, Víctor
Release : 2020-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)
Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor. This book was released on 2020-04-24. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : José M. Álvarez-Monzoncillo
Release : 2022-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 99X/5 ( reviews)
Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo. This book was released on 2022-08-08. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author :
Release : 2013
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Incorporación de las redes sociales en la cobertura de los Juegos Olímpicos de Londres 2012 by :
Download or read book Incorporación de las redes sociales en la cobertura de los Juegos Olímpicos de Londres 2012 written by . This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Los Juegos Olímpicos están considerados como el mayor acontecimiento deportivo del mundo. La manera en que informan los medios de comunicación sobre un acontecimiento deportivo de estas dimensiones también ha cambiado con el paso de los años. A los medios tradicionales se sumó el uso de las plataformas online como las páginas web o los blogs de periódicos o grandes cadenas de televisión. En la actualidad las redes sociales adquieren un rol importante en las coberturas informativas, complementando o dejando atrás a los medios tradicionales.
