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Internationalization of the Chinese TV Sector

2007 Foreign television programs
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Release : 2007
Genre : Foreign television programs
Kind : eBook
Book Rating : 533/5 ( reviews)

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Book Synopsis Internationalization of the Chinese TV Sector by : Manfred Kops

Download or read book Internationalization of the Chinese TV Sector written by Manfred Kops. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business.

China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export

2012-03-01 Business & Economics
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Release : 2012-03-01
Genre : Business & Economics
Kind : eBook
Book Rating : 066/5 ( reviews)

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Book Synopsis China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export by : Torsten Hoffmann

Download or read book China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export written by Torsten Hoffmann. This book was released on 2012-03-01. Available in PDF, EPUB and Kindle. Book excerpt: "The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.

The Chinese Television Industry

2015-07-07 Performing Arts
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Release : 2015-07-07
Genre : Performing Arts
Kind : eBook
Book Rating : 868/5 ( reviews)

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Book Synopsis The Chinese Television Industry by : Michael Keane

Download or read book The Chinese Television Industry written by Michael Keane. This book was released on 2015-07-07. Available in PDF, EPUB and Kindle. Book excerpt: Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.

The Internationalization of Television in China

1998-10-28 Language Arts & Disciplines
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Release : 1998-10-28
Genre : Language Arts & Disciplines
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Book Rating : /5 ( reviews)

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Book Synopsis The Internationalization of Television in China by : Junhao Hong

Download or read book The Internationalization of Television in China written by Junhao Hong. This book was released on 1998-10-28. Available in PDF, EPUB and Kindle. Book excerpt: A study of China's televison, the largest and one of the world's most complicated systems. Hong focuses on changes in the medium since China's reform, to reflect the evolution of the Communist Party's ideology and the society, and the implications, limitations, and future trends of that evolution.

Cultural Barriers to the Success of Foreign Media Content

2009 Mass media and culture
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Release : 2009
Genre : Mass media and culture
Kind : eBook
Book Rating : 308/5 ( reviews)

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Book Synopsis Cultural Barriers to the Success of Foreign Media Content by : Ulrike Rohn

Download or read book Cultural Barriers to the Success of Foreign Media Content written by Ulrike Rohn. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

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