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Cultural Barriers to the Success of Foreign Media Content

2009 Mass media and culture
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Release : 2009
Genre : Mass media and culture
Kind : eBook
Book Rating : 308/5 ( reviews)

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Book Synopsis Cultural Barriers to the Success of Foreign Media Content by : Ulrike Rohn

Download or read book Cultural Barriers to the Success of Foreign Media Content written by Ulrike Rohn. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

The Lacuna and Universal Model

2009
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Release : 2009
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Lacuna and Universal Model by : Ulrike Rohn

Download or read book The Lacuna and Universal Model written by Ulrike Rohn. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Media Branding

2015-08-07 Business & Economics
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Release : 2015-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 366/5 ( reviews)

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Book Synopsis Handbook of Media Branding by : Gabriele Siegert

Download or read book Handbook of Media Branding written by Gabriele Siegert. This book was released on 2015-08-07. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Media in Asia

2022-05-15 Social Science
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Release : 2022-05-15
Genre : Social Science
Kind : eBook
Book Rating : 356/5 ( reviews)

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Book Synopsis Media in Asia by : Youna Kim

Download or read book Media in Asia written by Youna Kim. This book was released on 2022-05-15. Available in PDF, EPUB and Kindle. Book excerpt: This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

International Communication

2018-12-27 Social Science
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Release : 2018-12-27
Genre : Social Science
Kind : eBook
Book Rating : 669/5 ( reviews)

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Book Synopsis International Communication by : Daya Kishan Thussu

Download or read book International Communication written by Daya Kishan Thussu. This book was released on 2018-12-27. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

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