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International Consumer Behavior in the 21st Century

2012-11-28 Business & Economics
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Release : 2012-11-28
Genre : Business & Economics
Kind : eBook
Book Rating : 256/5 ( reviews)

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Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli. This book was released on 2012-11-28. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Global Perspectives in Marketing for the 21st Century

2015-06-09 Business & Economics
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Release : 2015-06-09
Genre : Business & Economics
Kind : eBook
Book Rating : 561/5 ( reviews)

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Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai. This book was released on 2015-06-09. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Culture and the 21st Century Consumer

2020-07-11
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Release : 2020-07-11
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Culture and the 21st Century Consumer by : Iris Luanne de la Calzada

Download or read book Culture and the 21st Century Consumer written by Iris Luanne de la Calzada. This book was released on 2020-07-11. Available in PDF, EPUB and Kindle. Book excerpt: The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets

The Driving Trends of International Business in the 21st Century

2019-06-10 Business & Economics
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Release : 2019-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 835/5 ( reviews)

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Book Synopsis The Driving Trends of International Business in the 21st Century by : Jessica Lichy

Download or read book The Driving Trends of International Business in the 21st Century written by Jessica Lichy. This book was released on 2019-06-10. Available in PDF, EPUB and Kindle. Book excerpt: Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.

Technology and Consumption

2012-05-16 Social Science
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Release : 2012-05-16
Genre : Social Science
Kind : eBook
Book Rating : 586/5 ( reviews)

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Book Synopsis Technology and Consumption by : Ruby Roy Dholakia

Download or read book Technology and Consumption written by Ruby Roy Dholakia. This book was released on 2012-05-16. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

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