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Culture and the 21st Century Consumer

2020-07-11
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Release : 2020-07-11
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Kind : eBook
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Book Synopsis Culture and the 21st Century Consumer by : Iris Luanne de la Calzada

Download or read book Culture and the 21st Century Consumer written by Iris Luanne de la Calzada. This book was released on 2020-07-11. Available in PDF, EPUB and Kindle. Book excerpt: The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets

International Consumer Behavior in the 21st Century

2012-11-28 Business & Economics
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Release : 2012-11-28
Genre : Business & Economics
Kind : eBook
Book Rating : 256/5 ( reviews)

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Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli. This book was released on 2012-11-28. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

The Consumer Culture Theory of Brands

2019-08-20 Business & Economics
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Release : 2019-08-20
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis The Consumer Culture Theory of Brands by : Robert Pennington

Download or read book The Consumer Culture Theory of Brands written by Robert Pennington. This book was released on 2019-08-20. Available in PDF, EPUB and Kindle. Book excerpt: Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.

Consumer Culture

2007-05-17 Social Science
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Release : 2007-05-17
Genre : Social Science
Kind : eBook
Book Rating : 818/5 ( reviews)

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Book Synopsis Consumer Culture by : Roberta Sassatelli

Download or read book Consumer Culture written by Roberta Sassatelli. This book was released on 2007-05-17. Available in PDF, EPUB and Kindle. Book excerpt: 'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

Approaching Consumer Culture

2018-10-25 Psychology
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Release : 2018-10-25
Genre : Psychology
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Approaching Consumer Culture by : Evgenia Krasteva-Blagoeva

Download or read book Approaching Consumer Culture written by Evgenia Krasteva-Blagoeva. This book was released on 2018-10-25. Available in PDF, EPUB and Kindle. Book excerpt: ​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone’s theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet. Included in the coverage: “You are a socialist child like me”: Goods and Identity in Bulgaria Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles A Cultural Reading of Conspicuous Consumption in China Approaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.

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