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Integrating Social Media into Business Practice, Applications, Management, and Models

2014-06-30 Business & Economics
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Release : 2014-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 836/5 ( reviews)

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Book Synopsis Integrating Social Media into Business Practice, Applications, Management, and Models by : Lee, In

Download or read book Integrating Social Media into Business Practice, Applications, Management, and Models written by Lee, In. This book was released on 2014-06-30. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Integrating Social Media Into Business Practice, Applications, Management, and Models

2014
Download Integrating Social Media Into Business Practice, Applications, Management, and Models PDF Online Free

Author :
Release : 2014
Genre :
Kind : eBook
Book Rating : 851/5 ( reviews)

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Book Synopsis Integrating Social Media Into Business Practice, Applications, Management, and Models by : In Lee

Download or read book Integrating Social Media Into Business Practice, Applications, Management, and Models written by In Lee. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Integrating Social Media into Strategic Marketing

2015-04-30 Business & Economics
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Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 546/5 ( reviews)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Trends and Innovations in Marketing Information Systems

2015-10-21 Business & Economics
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Release : 2015-10-21
Genre : Business & Economics
Kind : eBook
Book Rating : 607/5 ( reviews)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios. This book was released on 2015-10-21. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

2016-01-07 Business & Economics
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Release : 2016-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 628/5 ( reviews)

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Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea

Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea. This book was released on 2016-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

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