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Insights, Innovation, and Analytics for Optimal Customer Engagement

2021-02-12 Business & Economics
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Release : 2021-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 206/5 ( reviews)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala. This book was released on 2021-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Customer Engagement - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

2015-07-14 Reference
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Release : 2015-07-14
Genre : Reference
Kind : eBook
Book Rating : 773/5 ( reviews)

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Book Synopsis Customer Engagement - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Engagement - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk. This book was released on 2015-07-14. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Engagement success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Customer Engagement knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Customer Engagement innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Customer Engagement blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Customer Engagement adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Customer Engagement growth.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by : Kaur, Jasmine

Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Kaur, Jasmine. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

2021-06-18 Business & Economics
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Release : 2021-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 335/5 ( reviews)

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Book Synopsis Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by : Singh, Amandeep

Download or read book Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing written by Singh, Amandeep. This book was released on 2021-06-18. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Encyclopedia of Data Science and Machine Learning

2023-01-20 Computers
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Release : 2023-01-20
Genre : Computers
Kind : eBook
Book Rating : 212/5 ( reviews)

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Book Synopsis Encyclopedia of Data Science and Machine Learning by : Wang, John

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John. This book was released on 2023-01-20. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.

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