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Developing Relationships, Personalization, and Data Herald in Marketing 5.0

2022 Business & Economics
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Release : 2022
Genre : Business & Economics
Kind : eBook
Book Rating : 962/5 ( reviews)

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Book Synopsis Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by : Jasmine Kaur

Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Jasmine Kaur. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by : Kaur, Jasmine

Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Kaur, Jasmine. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Smart and Sustainable Interactive Marketing

2024-01-22 Business & Economics
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Release : 2024-01-22
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza

Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza. This book was released on 2024-01-22. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Enhancing Customer Engagement Through Location-Based Marketing

2023-03-07 Business & Economics
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Release : 2023-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 790/5 ( reviews)

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Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep. This book was released on 2023-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Contemporary Challenges in Social Science Management

2024-04-15 Business & Economics
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Release : 2024-04-15
Genre : Business & Economics
Kind : eBook
Book Rating : 706/5 ( reviews)

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Book Synopsis Contemporary Challenges in Social Science Management by : Anne Marie Thake

Download or read book Contemporary Challenges in Social Science Management written by Anne Marie Thake. This book was released on 2024-04-15. Available in PDF, EPUB and Kindle. Book excerpt: Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.

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