Share

Enhancing Customer Engagement Through Location-Based Marketing

2023 Cell phone advertising
Download Enhancing Customer Engagement Through Location-Based Marketing PDF Online Free

Author :
Release : 2023
Genre : Cell phone advertising
Kind : eBook
Book Rating : 783/5 ( reviews)

GET EBOOK


Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Amandeep Singh

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Amandeep Singh. This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Enhancing Customer Engagement Through Location-Based Marketing

2023-03-07 Business & Economics
Download Enhancing Customer Engagement Through Location-Based Marketing PDF Online Free

Author :
Release : 2023-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 790/5 ( reviews)

GET EBOOK


Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep. This book was released on 2023-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Digital and Social Media Marketing

2019-11-11 Business & Economics
Download Digital and Social Media Marketing PDF Online Free

Author :
Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

GET EBOOK


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Customer Engagement Marketing

2017-08-29 Business & Economics
Download Customer Engagement Marketing PDF Online Free

Author :
Release : 2017-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 853/5 ( reviews)

GET EBOOK


Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier. This book was released on 2017-08-29. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Cultural Marketing and Metaverse for Consumer Engagement

2023-04-07 Business & Economics
Download Cultural Marketing and Metaverse for Consumer Engagement PDF Online Free

Author :
Release : 2023-04-07
Genre : Business & Economics
Kind : eBook
Book Rating : 149/5 ( reviews)

GET EBOOK


Book Synopsis Cultural Marketing and Metaverse for Consumer Engagement by : Singh, Amandeep

Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep. This book was released on 2023-04-07. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

You may also like...