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How to Write Perfect Press Releases

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 968/5 ( reviews)

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Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Beginner's Guide to Writing Powerful Press Releases

2014-10-12 Economics
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Release : 2014-10-12
Genre : Economics
Kind : eBook
Book Rating : 360/5 ( reviews)

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Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy

Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy. This book was released on 2014-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

Writing Your Journal Article in Twelve Weeks

2009-01-20 Education
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Release : 2009-01-20
Genre : Education
Kind : eBook
Book Rating : 01X/5 ( reviews)

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Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher

Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher. This book was released on 2009-01-20. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.

How to Write Perfect Press Releases

2015-07-01 Business & Economics
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Release : 2015-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 982/5 ( reviews)

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Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis. This book was released on 2015-07-01. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.

Brand Journalism

2013-06-26 Social Science
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Release : 2013-06-26
Genre : Social Science
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis Brand Journalism by : Andy Bull

Download or read book Brand Journalism written by Andy Bull. This book was released on 2013-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

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