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Beginner's Guide to Writing Powerful Press Releases

2014-10-12 Economics
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Release : 2014-10-12
Genre : Economics
Kind : eBook
Book Rating : 360/5 ( reviews)

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Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy

Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy. This book was released on 2014-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

How to Write a Press Release, Second Edition

2011-08-01 Business & Economics
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Release : 2011-08-01
Genre : Business & Economics
Kind : eBook
Book Rating : 007/5 ( reviews)

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Book Synopsis How to Write a Press Release, Second Edition by : Brian Cook

Download or read book How to Write a Press Release, Second Edition written by Brian Cook. This book was released on 2011-08-01. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.

A Guide to Preparing Cost-Effective Press Releases

2014-02-04 Business & Economics
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Release : 2014-02-04
Genre : Business & Economics
Kind : eBook
Book Rating : 346/5 ( reviews)

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Book Synopsis A Guide to Preparing Cost-Effective Press Releases by : William Winston

Download or read book A Guide to Preparing Cost-Effective Press Releases written by William Winston. This book was released on 2014-02-04. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

How to Write Perfect Press Releases

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 968/5 ( reviews)

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Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

How to Write and Pitch Your Press Release

2000-02 Press releases
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Release : 2000-02
Genre : Press releases
Kind : eBook
Book Rating : 181/5 ( reviews)

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Book Synopsis How to Write and Pitch Your Press Release by : Peter Denton

Download or read book How to Write and Pitch Your Press Release written by Peter Denton. This book was released on 2000-02. Available in PDF, EPUB and Kindle. Book excerpt: A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.

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