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How to Manage Your Global Reputation

2002-05-29 Business & Economics
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Release : 2002-05-29
Genre : Business & Economics
Kind : eBook
Book Rating : 194/5 ( reviews)

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Book Synopsis How to Manage Your Global Reputation by : M. Morley

Download or read book How to Manage Your Global Reputation written by M. Morley. This book was released on 2002-05-29. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

How To Manage Your Global Reputation

2002-05 Business & Economics
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Release : 2002-05
Genre : Business & Economics
Kind : eBook
Book Rating : 794/5 ( reviews)

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Book Synopsis How To Manage Your Global Reputation by : Michael Morley

Download or read book How To Manage Your Global Reputation written by Michael Morley. This book was released on 2002-05. Available in PDF, EPUB and Kindle. Book excerpt: Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR

Reputation Management

2020-07-14 Business & Economics
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Release : 2020-07-14
Genre : Business & Economics
Kind : eBook
Book Rating : 01X/5 ( reviews)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley. This book was released on 2020-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Reputation Management Techniques in Public Relations

2018-01-26 Business & Economics
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Release : 2018-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)

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Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse

Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse. This book was released on 2018-01-26. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Corporate Reputation

2016-05-13 Business & Economics
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Release : 2016-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 454/5 ( reviews)

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Book Synopsis Corporate Reputation by : Ronald J. Burke

Download or read book Corporate Reputation written by Ronald J. Burke. This book was released on 2016-05-13. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

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