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Reputation Management

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 704/5 ( reviews)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Reputation Management

2011-08-29 Business & Economics
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Release : 2011-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 661/5 ( reviews)

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Book Synopsis Reputation Management by : Sabrina Helm

Download or read book Reputation Management written by Sabrina Helm. This book was released on 2011-08-29. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Crisis, Issues and Reputation Management

2014-04-03 Business & Economics
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Release : 2014-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis Crisis, Issues and Reputation Management by : Andrew Griffin

Download or read book Crisis, Issues and Reputation Management written by Andrew Griffin. This book was released on 2014-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Reputation Management

2018-12-21 Business & Economics
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Release : 2018-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 102/5 ( reviews)

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Book Synopsis Reputation Management by : Tony Langham

Download or read book Reputation Management written by Tony Langham. This book was released on 2018-12-21. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Reputation Management Techniques in Public Relations

2018-01-26 Business & Economics
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Release : 2018-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)

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Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse

Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse. This book was released on 2018-01-26. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

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